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Our Story

We're All A Little "Crazy" 501(c)(3) nonprofit was formed by 15-year professional sports executive, Eric Kussin. After a successful career leading revenue generation efforts for various sports teams around the country, Eric's mental health took a steady and rapid decline due to unresolved personal life traumas he had failed to appropriately address at a younger age. This fall left him almost permanently in bed and with severe cognitive impairment for just over two and a half years.

During that time period, Eric was pumped with over 50 combinations of psychotropic drugs, 22 sessions of TMS therapy and 12 sessions of ECT "shock therapy," only find himself worse off with each passing treatment. It wasn't until he met practitioners who taught him natural ways of healing the central nervous system, that he began to improve and get his life back. He is determined to spread his message that everyone in the world is affected by life's inevitable traumas and losses. Mental health exists on a spectrum, with some simply experiencing more severe declines than others over varying periods of time in their lives (and/or being more genetically predisposed to such declines). Because of this, we should all be open and accepting of those who need help, because we're one community in this "crazy" world, all fighting our own unique battles.

A big fan of marketing, psychology and sports, Eric combined all three and began reaching out to his contacts in sports to attack the declining mental health epidemic strategically and differently than had ever been done before. With suicides at a 30-year high, he knows something major has to change with the messaging. He was overwhelmed by the positive responses he received from athletes and celebrities all over the globe who bought into his vision of bringing a louder voice to this cause through a global alliance under a singular, bold brand message: We're All A Little "Crazy."

The members on the alliance believe that life experience, genetics and other factors make it so that everyone's mental health is affected in some form or another, at varying levels. The alliance is determined to use their collective platforms and now consistent messaging to open up the world to this concept, and make it socially acceptable amongst friends, family and coworkers to talk openly about our mental health concerns and battles, and to applaud those who open up and ask for help. A big mission, but together we believe we can change the way that the world views mental health and those who suffer more than others.

A personal message from Eric directly:

"I learned a lot of important things while struggling to overcome my severe battle. I learned that term "mental illness" further exacerbates the stigma, creating an "us" vs. "them" message, as if those w poor mental health are different than people in the rest of society. Poor mental health can develop into physical diseases capable of changing your body, as well as your mind. I learned that no one is immune and that suffering from poor mental health doesn't make you "weak." In fact, the exact opposite is true. And finally, I learned that when your mental health takes a nose-dive, you feel entirely alone, despite there being millions and millions of people out there just like you.

The lack of resources to address the mental health and well-being of our communities is staggering. These battles are all around us and affect us all to some degree, on every continent, in every neighborhood, yet people continue to go untreated, ignored, over-prescribed, and worst of all, silent.

I believe we all are affected and all deserve better. The truth is, with respect to mental health and complications, we're all in this together, and unfortunately this epidemic is growing because of an erroneous social climate where it's taboo to open up, share, and ask for help when you are suffering the most. Why is it more important instead of supporting one another in our common struggles, to project the fascade of the "white picket fence."

My goal is simple: to provide resources and programming, as well as to support those in the alliance already doing great things, resulting in a well-educated and more accepting global community. We plan to use bold messaging that changes how we all think about mental health and the term "mental illness."

I'm asking you to join our community of people determined to change the outlook of mental health. We are not alone, and the sooner we speak up, and accept and celebrate that our life experiences make us all a little "crazy," the sooner we will change the world for the better.

Please sign up if you believe in our goal and our alliance. To find out more about the services we will provide and how you can get help or get involved when we launch formally in the coming weeks.

Read the social media post where Eric shared his personal battle, publicly. The reactions to his post lead to the idea to form this initiative. Read the full story here.

Please sign up if you believe in our goal and our alliance. To find out more about the services we will provide, and how you can get help or get involved, submit your name and email address on the form below.